Philosophy

We understand the consumer and we want to make it easier for you to understand the consumer too.

For us that means that we

• observe the consumer
• listen to the consumer
• talk with the consumer
• ask the consumer

On that basis we translate

• marketing questions into consumer speak and
• consumer speak into marketing decisions

To do that we focus on

• conceiving studies
• advising our customers
• analysing results

And above all

• interpreting results

For these reasons our concept is strictly one of outsourcing. We outsource the study-related work to competent experts in the following fields:

• studio and fieldwork
• coding and data-processing
• tabular and statistical processing of data

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