Training
A very important prerequisite for understanding your consumer in his totality and to communicate with him successfully, is to know and to understand the language, the fashion, the rites and the trends of his target group.
Consumer & Communication is a training workshop which offers you the opportunity to
- actively get to know the world of your consumer and his reality and totality
- fine tune and reflect upon your communication
- to perceive and prevent own communication mistakes
- get to know and understand the gaps/differences between your own world and the world of your consumer
- be able to better interpret and classify the results of qualitative research
- extract further insights and learnings from qualitative research
and ultimately:
- gain new ideas and initiatives for your own work
What are the contents of Consumer & Communication
- Basic communication
- Basics of consumer understanding
- Self and outside perception within the interactive process
- Translation and implementation of research questions to acquire valid consumer answers
- Introduction of creative and projective methods
- Discussion with consumers in groups and on a one-to-one basis
- Online feedback and supervision of participants by a trainer
Just give us a call and let us give you some ideas for your own training.
