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Funnel Sessions | Facts & Insights | Home Talks

What are Funnel Sessions?

A method of continually optimising and developing concepts, products or communication ideas in the framework of a group discussion

What opportunities do Funnel Sessions provide?

On the basis of what can be learned from a large number of ideas, those with the best potential can be identified at an early stage
These ideas are then refined on the basis of what has been gained in the first learnings. Subsequently these optimised ideas are tested in the next session – in other words continual and interactive optimisation
Funnel Sessions also deliver general learnings and insights – a starting point for new ideas

For whom are Funnel Sessions interesting?

For companies that wish to develop their proto-types, e.g. concepts, mock-ups, mood-boards and dummies
For agencies that wish to optimise their ideas, e.g. for a pitch or also as a pre-check