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The combination of preliminary qualitative research followed by quantitative is relatively common

But how often does it happen that:

• a quantitative study delivers results which are not distinctive enough, that a decision on the basis of the results cannot be reached
• you wish to know more about the motives behind the consumer’s evaluation of a product, his attitudes, his perception
• you would like to dig deeper into specific questions
• after the completion of quantitative studies, only then do other questions arise which had not previously been considered

What do Facts & Insights offer you?

various opportunities to combine qualitative and quantitative research, depending upon what needs to be explained e.g.

• understanding the motives and reasons behind quantitative data

but also

• generating hypothesis and checking their quantitative substance (the „classical“ variation)

Facts & Insights also provides security in a double way

• security through statistically valid data
• security that the data has been properly understood

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